4 Reasons Why People Drink Alcohol

People drink for many reasons, and they all may have their own unique story about when and why they choose to drink. But the research suggests that it’s actually fairly simple. Drinking motives boil down to four basic categories:

1. Dealing with unpleasant emotions (coping)

2. Trying to fit in (conformity)

3. Wanting the pleasurable effects associated with alcohol (enhancement)

4. Enjoying the company of others (social)