Blinded By Beauty

A new study by Marshall College reveals that people are blinded by beauty. Study participants were asked to rate 120 faces. Researchers found that attractive men and women were rated as more “confident, emotionally stable, intelligent, responsible, sociable, and trustworthy even if they weren’t.”

Dr. Carlota Batres says, “The results of our study provide evidence for what I am calling a ‘beauty goggles’ effect, where attractiveness clouds personality judgments. And “beauty googles” are cross-cultural. We are “blinded by beauty” can have real-world effects. For instance, in jury studies, jurors recommend less severe sentences for more attractive defendants on trial. This could partially be explained by the study’s results, that more attractive faces are judged as more “responsible” and “trustworthy”.”