The Makings Of An Ideal Happy Hour

Who doesn’t love a good Happy Hour? Early drinking at cheap prices is ideal for many but there is one thing that would make it better – more of it!

A new survey finds:

  • Most people agree happy hour should last more than just one hour.
  • In fact, 38% of people believe happy hour should last an average of three hours.
  • Regardless of how long the deals may actually last, the average person will spend about two and a half hours at a happy hour.
  • And now that summer’s here, more folks will be enjoying happy hour.
  • 65% of people say they are more likely to enjoy happy hour during the warmer weather.
  • Another 36% believe happy hours should be extended in the summer.
  • Surprisingly, more people are likely to say Tuesday is the ideal day for happy hour than Friday (18% vs. 17%).
  • When it comes to start times, for both weekends (24%) and weekdays (23%), between 4 pm and 5 pm is the preferred start time for happy hour.
  • As for what folks are drinking during happy hour:
    • 63% like to try new things.
    • 48% enjoy easy-to-drink beverages.
    • 40% prefer something refreshing.