Many people can’t resist buying the latest smartphone when it comes out—regardless of whether they need it not.
A new study from Duke University finds these people aren’t materialistic (as many think), but they buy the new devices because they love learning about new technology. For these individuals, getting a new device and mastering it made them feel more competent, particularly when they prioritized engaging with the new gadget in their day-to-day life, rather than just for pleasure.
Lead study author Dr. Justin McManus explains, “To maximize well-being from consumption, we encourage consumers to learn about new products; seek out gadgets that foster intrinsic enjoyment and particularly those that could lead to learning a new skill. Gadget loving behaviors that can provide an ideal challenge will also be beneficial.”