People Who Love Buying New Devices Are Not Materialistic—They Just Love Learning About New Tech

Many people can’t resist buying the latest smartphone when it comes out—regardless of whether they need it not.

A new study from Duke University finds these people aren’t materialistic (as many think), but they buy the new devices because they love learning about new technology. For these individuals, getting a new device and mastering it made them feel more competent, particularly when they prioritized engaging with the new gadget in their day-to-day life, rather than just for pleasure.

Lead study author Dr. Justin McManus explains, “To maximize well-being from consumption, we encourage consumers to learn about new products; seek out gadgets that foster intrinsic enjoyment and particularly those that could lead to learning a new skill. Gadget loving behaviors that can provide an ideal challenge will also be beneficial.” 
(Daily Mail)