The Story Of Super Bowl Commercials

There was a time not so long ago that the Super Bowl commercials were just as big a deal as the game. That fan excitement seems to have worn off a bit, but…make no mistake…there’s still a big investment that goes into getting your ad shown during the big game.

  • This year, a 30-second ad is going for $6.5-million (up from $5.5-million last year). Some ads reported even went for $7 million, and that cost doesn’t include producing the damn things.
  • Last year, Super Bowl 55 brought in $482-million from in-game advertising.
  • During the first Super Bowl in 1967, an ad cost between $37,500 and $42,500.
  • Super Bowl ads first broke the $1-million barrier was for Super Bowl 29 in 1995.
  • In 2021, the average price for an ad in a regular season game was around $404K. The price hike for the Super Bowl is simply due to the number of eyeballs watching.
  • The largest television audience for a Super Bowl was 120-million in 2015, all of whom stuck around to see the end of the Patriots/Seahawks nail-biter.
  • Last year, there were 42 total minutes of commercials, and 64 separate spots (38% of which were longer than 30 seconds).