Just because you think you see a good deal online doesn’t mean it actually is good. Mashable reports that retailers like Macy’s, JCPenny, Kohl’s, and others have long been using inflated or outdated listing prices on their product pages to make price reductions appear more significant than they really are. So, you’ll want to cross-reference prices between retailers or check suggested pricing with the manufacturer to be sure you’re not getting duped.
This isn’t anything new, either. Some of the retailers previously mentioned, including Macy’s, Kohl’s, and JCPenney, were even hit with lawsuits in 2015 concerning deceptive sales prices. To avoid getting tricked, be sure to always cross-reference the price of something (whether it’s on sale or not), to see what other retailers, as well the manufacturer’s website is selling the item for. If you see the retailer is pricing poorly, buy the item elsewhere or directly from the brand, and be sure to check out online tools designed to spot this type of thing, including Fakespot.com (which analyzes links in search of fake or counterfeit customer reviews), or camelcamelcamel.com (a free Amazon price tracker). The take-home message: stay skeptical of online sale prices and what retailers are selling you—deals are not always as great as they seem. (Mashable)