Concern About Loved Ones Might Motivate People To Mask Up And Get Vaccine

Though there have been many messages put out about wearing a mask and following social distancing guidelines in order to limit the spread of COVID-19, some people still resist. University of Michigan researchers have found that people who said social distancing and other COVID-safety guidelines violated their personal freedoms responded more positively to these ideas when they felt a loved one might be at risk of severe illness for COVID-19. Study author Dr. Lawrence An adds, “Our data show that when people consider being a protector for others, they approach risk differently. They are less likely to let their personal beliefs and politics discourage them from practicing COVID protection. Emphasizing the act of protecting others may help people who would otherwise be reluctant to practice COVID protection to feel independent and strong, rather than compliant or obedient.”