Black Friday isn’t going to be like traditional Black Fridays of the past this year. Since COVID-19 cases spiked recently, some state and local leaders have put fresh lockdowns in place, and/ or limited indoor capacities for non-essential businesses.
The Centers for Disease Control and Prevention (CDC) recommends that Americans shop “online rather than in person” on Black Friday and the following Monday (November 30th.) It lists shopping in “crowded” stores just before, on, or after Thanksgiving as a “higher-risk” activity.” The annual ShopperTrack report predicts that Americans will spread out their shopping this year instead of going into stores on business weekends or sales days, such as Black Friday. Following suit retailers have adjusted Black Friday deals to last for weeks, as opposed to just days.