“Beercation”

Beer and wine tourism is on the rise, as seven in 10 Americans have traveled to a destination specifically to sample the alcohol in the region.

 From the third of Americans who ventured to France for the wine to the 47 percent who embraced beer in Germany – the lure of quality, locally-brewed alcohol is an increasing draw for travelers.

 According to a new survey of American beer drinkers, California (41 percent) and Italy (35 percent) were among the other locations respondents have traveled to, at least in part, indulge their taste buds.

 Between the rise of craft beers and local breweries, 72 percent of beer drinkers have been on a “beercation” and taken time out of their trip to go to a tasting at a local brewery.