Study: One In Four Children Do Not Have Role Models

Kids all need someone to learn from, but a study of over 1,000 children ages ten to 16 has found more than 25 percent of them did not have a role model to look up to. Researchers found that nearly half of the children polled turned to YouTube for advice on careers, school work, or fitting in, rather than to a trusted teacher or parent. Similarly 37 percent revealed they first attempted to contact a celebrity directly for career advice. Researcher David Lakin, head of education at the Institution of Engineering and Technology (IET) said, “It’s worrying children are turning to celebrities and influencers for credible careers advice, rather than industry role models. These results show that social media is playing a huge role in shaping the future of children’s career aspirations and choices.” (