Here’s How To Brag Without Making People Hate You

Hearing someone brag is annoying at best, but a new study finds if you really want to brag without others hating you you better have proof of whatever you’re yapping about. University of Dayton researchers presented participants with either a self-promotional statement (“I am a better person to be friends with than others”) or a self-equalizing statement (“I am as good a person to be friends with as others”). Next, participants were given information that either corroborated or refuted the previous statement. The results showed people responded better to brags when they were accurate, but overall, study participants looked most favorably upon modest people: those who made self-equalizing statements.