Optimists More Likely To Fall Prey To Marketing Scams

Seeing the glass as half full may be good for your mood, but not so great for your wallet. Scripps College researchers looked at data from over 500 adults over the course of two experiments. The data showed the most important factor in deciding whether or not to respond to a scam was the participant’s assessment of the risk versus the potential reward. Things that made a person less-likely to respond to a scam call: being older, being educated, and requiring an ‘activation fee’ for the scam also deterred folks.