Study: Women Wearing Heavy Makeup Less Likely To Be Perceived As Leaders

The way you look says something to the world, but the message you want to send may not be the one others receive. For a new study published in the journal Perception, researchers had participants view a series of images featuring the same woman without makeup, and with makeup applied for a “social night out.” Participants were asked to judge sixteen of these face-pairs, indicating how much better a leader they felt their chosen face to be compared to the other face. Ultimately, both male and female participants said the faces wearing more makeup were likely to be worse leaders. Study leader Dr. Christopher Watkins adds, “This research follows previous work in this area, which suggests that wearing makeup enhances how dominant a woman looks.” (EurekAlert!