You love Flamin’ Hot Cheetos. But how much do you love them? Do you love them enough to watch a MOVIE about the guy who invented them? Because there’s one in the works as we speak.
It’s actually a fascinating story. RICHARD MONTANEZ grew up as a migrant farm worker picking grapes in Southern California before he became a janitor at Frito Lay.
One day a machine broke, leaving some Cheetos without their orange cheese dust. So Richard took them home and coated them with chili powder. His friends and family loved them, and convinced him to pitch them to the company.
He finally got a meeting, so he got some books on business strategies, bought his very first tie . . . for THREE DOLLARS . . . and made his pitch. Long story short, he’s now a TOP-LEVEL EXECUTIVE at Frito Lay.