Why Guys Are Throwing All-Male Spa Parties Instead Of Bachelor Parties

When you think of bachelor parties you probably think of bars and strippers, but that’s changing at least a little. Zeel is an on-demand in-home massage service, and the director of massage therapy at the company says 53 percent of their sessions are booked by men. The International Spa Association reports 47 percent of spa clientele are men, compared to just 31 percent a decade ago. Lana Bargraser, owner of Allure Day Spa in New York City, says there’s been a gradual increase in male clients over the last ten years, especially in groups of men who come in. Carey adds, “Traditionally, male clients used to seek massage therapy to relieve pain. Now it’s definitely more toward pampering and relaxation and really becoming another way to de-stress.” So men are increasingly booking group spa parties for bachelor parties or even just to catch up. (Men’s Health