Women are more intent on bettering themselves in 2018 than men are, according to a new survey from YouGov, which found that self-improvement-related resolutions are more popular with women than men. Indeed, when it comes to saving money (or saving more of it this year than last), 42 percent of American women ages 18 and up are pledging to stockpile their dough in 2018, as compared to 31 percent of men. And 41 percent of women say they plan to eat healthier, versus 33 percent of men; similarly, 41 percent of women want to get more exercise in the New Year, versus 33 percent of men. And lastly, 29 percent of women say they’ll dedicate more energy to “self-care” – like getting more sleep every night – which is greater than the 20 percent of men who say the same.
Why is it that women are more likely than men to make resolutions focused on feeling their best? One reason is because women are generally more comfortable openly discussing issues relating to their body, appearance, or opening up about personal struggles, says Jessy Warner-Cohen, a psychologist at the Long Island Jewish Medical Center in N.Y.
Behavioral scientist Clarissa Silva has conducted research in this arena, and says it’s no surprise that women want to save more money, too. “In today’s dependent society, women are less financially dependent on men and less reliant on men for their sense of happiness,” Silva told Moneyish. And lastly, Silva says women may be resolving to take care of themselves more because they are more likely than men to overburden themselves juggling domestic labor, family concerns and their careers. She says women often de-prioritize themselves over others, which can create “exhaustion” and lead women to “re-evaluate their routines.”