Those Who Set Ambitious Weight Loss Goals Lose The Most Weight

If you’re looking to lose weight in the new year, you’ll want to set lofty goals. Published in the Journal of Human Nutrition and Dietetics, scientists looked at more than 24,000 dieters in a U.K. program. They found those who set a “realistic” goal of losing less than 10 percent of their body weight lost an average of 11 percent, and those who set a goal of losing even more weight lost an average of 19 percent in a year. Professor Amanda Avery, a nutritionist at Nottingham University, says, “This research shows that, when it comes to losing weight, it’s best to inspire people to set the weight loss target they would personally really like to achieve. This will help with motivation as, if it is really their dream weight, they’ll be far more committed to achieving it.” (Daily Mail