Study: We Think Food Is Healthier If It Costs More

Trendy, healthy foods are sometimes a little pricier, and new data from Ohio State University reveals people are convinced that pricier foods are healthier. When study participants were offered two similar lunches (with ingredients listed) and told to pick the healthiest option, they were much more likely to choose the most expensive option. Study authors write that “past experiences in grocery stores and restaurants” are major causes of the myth that healthier is more expensive, as we’re so used to paying more for ‘organic’ and ‘healthy’ foods. (Daily Mail