Pizza Hut Is Testing Beer-Infused Crust

Pizza and beer are just two of those things in life that seem meant for each other, like pizza and burgers, pizza and wings or beer and another beer, and now Pizza Hut in the United Kingdom is testing out beer-infused pizza. Diners at a London Pizza Hut on Friday (May 20th) must say the secret phrase to their server– “I like it hop”– to get a free taste of pizza that features craft beer as an ingredient in the dough. There are reportedly two flavors of the beer-infused pizza on the menu: the steak feast and American hot, but no description of either flavor is available. Pizza Hut’s director of Marketing told the Mirror, “We know that craft beers are really popular right now and we’re celebrating this not just by adding craft beers to our menus, but also by adding this to our pizza dough. It took our team many hours to perfect the recipes and flavor combinations, but all of their hard work definitely paid off as we’re thrilled with the results and can’t wait for customers to try them.” If diners in London like the new flavors they will then become available at other Pizza Hut locations around the UK. There’s no word on whether plans for an expansion into the United States are in the works. (Eater)