Rejected Slogans for Baskin-Robbins Ice Cream Pizza

This summer, Baskin-Robbins is launching Polar Pizza, an ice cream/pizza mash-up.  It features a chocolate chip cookie or brownie crust, then they top it with ice cream and candy cookie pieces and serve it in a pizza box.  We don’t yet know how they’re going to market it, but after going through the garbage at their corporate headquarters, we know how they won’t.  Here are the top Rejected Slogans for Baskin-Robbins Ice Cream Pizza:

  • Get really stoned, then see how you feel about it
  • You’ll want 2 slices — though doctors strongly caution against that
  • Ask about our pepperoni sprinkles!
  • It will change the way you think about ice cream pizza, on the very slim chance that you’ve actually thought about ice cream pizza
  • Have another slice of shame
  • Tell ‘em Chris Christie sent you!
  • This is why insulin exists
  • If the pizza doesnt melt in 30 minutes, it’s free