Here’s why. When you pause to take a picture of your food and possibly share it on Instagram, the delayed gratification makes you enjoy it even more once you start eating it.
There’s one catch: The researchers found the effect only works with UNHEALTHY food.
If you Instagram your salad, it’s still going to feel like you’re choking down a salad once you start eating. But if you take a picture of your chocolate-covered fried chicken, it’ll taste even better once you start mowing it down.