Are You A Savings Addict

It feels good to bring home something you got 50 percent off, it feels even better to do the same with an item you got for 90 percent off. Now a new study reveals we can actually get addicted to saving money. Researchers from Carnegie Mellon took MRIs of 13,000 people to examine their brain activity patterns and responses to desirable items (chocolate candy), versus undesirable items (the candy’s price tag.) The results showed that if the participant liked chocolate, the brain’s reward center lit up when they saw it, but upon seeing the chocolate’s price tag, pain and disgust regions of the brain showed activity. These findings suggest that the brain’s negative response to tapping into a bank account is its way of stopping us from seeking out too many pleasurable experiences. The thought of losing money is what might have paved the way for the different types of savers to develop. There are four basic types of savings addicts: The tightwad (“It hurts to spend money.”); the frugalist (“Saving money brings me joy.”); the food hoarders (“The more I buy, the more I save.); and the extreme couponers (“I enjoy getting more for less.) (Time)