Is American Cheese Going the Way of the DoDo Bird?

Time Magazine asked the question, “Is American cheese dying?”

Let’s take a look. Sales are down for the fourth year in a row and the average price is down to 2011 levels.  Why?  It appears that millennials get the blame since they’re really moving away from processed foods, and American cheese is one of the MOST processed.

American cheese sales are projected to go down another 1.6% this year, which will be the fourth straight year that they drop.  And the average price is down below $4-a-pound for the first time since 2011.

Even the fast food restaurants are giving up on it.  Wendy’s is now offering asiago, Panera Bread took it out of its grilled cheese and even McDonald’s is using a version of American cheese that doesn’t have any artificial preservatives.

So what’s changed?  People, especially millennials, are moving away from processed foods, and American cheese is one of the MOST processed.

And second, fancier and better cheeses are now WAY more available than they used to be, and the prices are fair, so people have more and more choices.

Check out the whole story at this link: (Time)