According to a recent survey, roughly 8 in 10 Americans read nutrition labels. And you might guess that calories are the #1 thing they’re worried about. But that’s NOT actually the case.
71% of Americans check nutrition labels to find out how much SUGAR they’re in for. Possibly because it’s in EVERYTHING now. The top five things we look for are sugar content . . . calories . . . fat content . . . how much salt there is . . . and how many carbs there are.
The survey also found the top five health food buzzwords we like to see on food packaging are “natural” . . . “non-GMO” . . . “organic” . . . “grass-fed” . . . and “pasture-raised.” In general, the top things we’re concerned about when buying food are the quality of the ingredients, followed by price